The importance of high-quality, informative, and well-done content on your site cannot be overstated. When it comes to marketing strategies, a top-notch content marketing plan can work wonders for your kitchen and bath business.
Content marketing strategies for kitchen contractors, like most digital marketing efforts, isn’t a one-and-done approach. You’ll need a consistent, steady supply of content to fuel your marketing campaigns. On top of that, the content you push out will need to be of the highest caliber, incredibly informative, and interesting enough that it will keep your audience.
Often, this takes the form of pushing out tons of high-quality blog content at a rapid pace. But meeting all of those demands as often as possible can be incredibly draining—especially if you’re delegating your blog content obligations through an already-busy marketing department.
So, how can you continuously draft, optimize, and publish solid blog content for your kitchen and bath business without overwhelming your team?
Luckily, you’re in the perfect place for the ultimate blogging advice. Keep reading to learn more about how you can optimize your content marketing strategy in a snap!
The Must-Know Tips for Quality Content Creation That Won’t Bury Your Marketing Team
Keep it Simple
The best advice we can give you? Don’t overcomplicate it. While every piece you write should be an informative, SEO-boosting masterpiece, that doesn’t mean your marketing team needs two weeks of research and 6,000 words to get there.
Not every post needs to be huge. Yes, you should knock out bigger pieces when you have the time (often search engines see lengthy, quality content as the most informative so it’ll help with your SEO rank), but this isn’t always feasible.
The more real value you can deliver to an audience, the better your post will do—if it does that in 1,000 words instead of 4,000 words, the better shape your marketing team will be in.
Recycle, Recycle, Recycle
We’re not saying that you should throw the same old content at your site visitors (creating the same exact content over and over is boring and won’t help your marketing strategy), but it can be incredibly efficient and effective to recycle and repurpose content you already have.
Hear us out.
Yes, you should always seek out new concepts, but to be truly efficient, you should squeeze out all the usefulness from a piece before you move on.
Try recycling and repurposing by finding new angles on existing ideas (maybe take a fresh perspective on that kitchen cabinet piece your team wrote last year), use a previous blog to create an infographic or a video, or spin-off some of your time-dependent pieces (like that Best Bathroom Tiles of 2018 article) with updates.
How is this helpful? It works in a few ways. Your marketing team won’t need to dive into research on an entirely new subject (they’ll probably have a good, solid foundation of this topic already), it’ll be time and cost-effective, and it’ll ensure that you’re always updating and outdated material on your site.
Delegate to an Outsourced Agency
No matter what you’ve heard, there’s absolutely nothing wrong with delegating your blog writing, optimizing, and posting needs to an outsource agency. This is a tactic that many businesses invest in (even if they’re hush-hush about it), and it’s certainly an efficient, optimized way to get the best content possible without crushing the souls of your already-busy marketing team.
Our advice? Don’t settle for any agency or freelancer who comes along. You need to find a top-notch agency that can capture your voice, accomplish your goals, and do what you want to do—but better than you can.
Even if you’re not interested in a long-term partnership, there are agencies out there who can offer specific services to help you get ahead of the curve and build up an archive of blogs to pull from. Use an agency permanently or just until you get back on your blogging feet—either way, it’s an excellent choice for busier marketing teams who need to delegate.
Batching is a Must
Creating high-quality content for your marketing strategy takes time, energy, effort, and creative juices—that’s not always something you can easily access every day. If you’re trying to churn out a blog or two every few days on top of other marketing duties and it’s just not working out, then batching might be your new best friend.
Batching is the process of grouping together similar tasks in one chunk instead of spreading them out throughout the day or the week. This type of strategy lets you focus on one type of work without the need to switch gears—and it can be incredibly efficient. When you batch, you get rid of the other daily obligations that can disrupt your focus (that marketing meeting on Monday, those PPC ads you’re supposed to write up, etc.)
How you batch is up to you. Maybe you want to tackle all your blogging responsibilities in one fell swoop—schedule one-to-two days at the beginning of the month where all you do is write, optimize, and schedule blog posts. Perhaps a once-a-week schedule makes the most sense for you. However you do it, just make sure that your blog batching is dedicated to solely blog tasks—then, once you’re done, you can resume your other duties.
Don’t Underestimate Voice Recordings
If you’re regularly sitting down to write your weekly blog but coming up absolutely blank on topics and content, then this tip is going to be huge for you. Stop making blogging such a formal affair. That’s not to say you shouldn’t take it seriously (you should, content marketing is crucial), but you don’t need to come up with your ideas or write down your drafts all at one time, in one place, doing the same thing.
Your ideas probably come to you, like they do for most people, at totally random times—in the shower, jogging, working on a different project, talking to your partner. This is normal! Capitalize on these spurts of inspiration and keep a voice log of these on your phone. Whether you’re in charge of formally editing these dialogues later or you send them off to someone on the marketing team, you’re basically creating a rough draft of a (likely) stellar content idea.
You don’t need to write down or record all your ideas in one fell-swoop—let the ideas come when they do and keep a running list of recordings to tackle later on when it’s time to sit down and knock out a few pieces.
Don’t Launch Your Blog Until You’ve Got an Archive
If you’re just about to launch your blog for your kitchen and bath business, ask yourself an important question before you hit publish on the first post—how many upcoming posts do you have ready to go after this one?
Regular, scheduled content is hugely important for your content marketing strategy, so it’s crucial that you’re posting often and consistently. If you haven’t launched your blog yet, make sure you’ve built up a hefty backlog of posts that you can rely on while you’re churning out new ideas. This will kill two birds with one stone—you’ll be able to increase your SEO strategy through a regular, organized content marketing tactic and you’ll also take the pressure off your marketing team by ensuring they have a few weeks of wiggle room for new posts.
If your kitchen and bath business already has a blog, this advice might feel a bit too-little-too-late—but it’s not, we promise! Even if your blog is already launched, you can delay your scheduled content marketing efforts until you’ve built up a backlog. Don’t start churning out new content every week until you’ve created an archive of posts you can pull from.
Team Up with a Quality Partner For Your Digital Marketing Needs
We highly encourage you to pass this blog on to your marketing team—we’re willing to bet they’ll be thrilled to read it. In the meantime, know that Hexnet is here to help with all your digital marketing needs—from content creation to SEO strategies to SEM tactics and everything in between, we’re proud to offer you high-quality, professional services that’ll make a substantial difference for your kitchen and bath contracting company.