Our marketing process is smart, completely streamlined and tailored to support the needs, goals and budget of your chemical brand.
SALES-READY WEBSITES
Our websites are purpose-built for the chemical industry. We normalize complex product data — CAS numbers, INCI names, formulas, acronyms, and synonyms — and combine it with built-in SEO and a proven inquiry process. The result: a fully searchable catalog designed to generate qualified inquiries.
CUSTOM MARKETING PLANS
Every distributor and manufacturer faces the same challenge: today’s B2B buyer’s journey may start with a Google search, an AI prompt, or a click on LinkedIn — but it doesn’t end there. Winning inquiries requires more than visibility; it demands a complete program. HEXNET combines custom marketing strategies — SEO, ABM, LinkedIn outreach, social campaigns, digital ads, and email nurturing — with a platform built specifically for chemical companies. By normalizing complex product data (CAS, INCI, formulas, synonyms) and aligning it with how buyers search, we help you capture the right leads, nurture them, and convert them into lasting customers.
A digital agency that offers our clients a complete strategy... from branding to marketing and advertising. HEXNET leverages technology with expertise to deliver real, measurable results.
WEBSITES
We build beautiful, responsive websites that tell your story, showcase your catalog, and generate inquiries. With built-in SEO and data normalization (CAS, INCI, formulas, synonyms), every HEXNET site balances design and performance for measurable growth.
SEO (ORGANIC SEARCH)
HEXNET optimizes CAS numbers, synonyms, grades, and applications so buyers find your products. Our chemical-specific SEO strategy targets long-tail searches like “bulk supplier” to deliver qualified inquiries and stronger visibility where procurement and R\&D teams are searching.
VIDEO PRODUCTION
Video builds trust fast. HEXNET creates product explainers, application demos, and company stories that enhance credibility and engagement. Integrated into websites, LinkedIn, and campaigns, video helps chemical companies educate buyers and generate more qualified inquiries.
BRAND STRATEGY & CREATIVE
Differentiation matters. HEXNET develops brand strategy, messaging, and visual identity that communicates trust and expertise. From logos to storytelling, we create branding that makes your chemical business stand out and resonate with buyers across global markets.
ACCOUNT BASED MARKETING
ABM targets your most valuable accounts with precision. HEXNET combines LinkedIn outreach, digital ads, and content to engage decision-makers at priority companies, building stronger relationships and driving high-value opportunities for chemical distributors and manufacturers.
SOCIAL MEDIA & LINKEDIN
LinkedIn is where buyers validate suppliers. HEXNET creates editorial calendars, consistent posting, and catalog amplification strategies that position your company as credible and reliable, engaging procurement and R\&D decision-makers with relevant, trust-building content.
Digital Advertising
HEXNET runs Google Ads, LinkedIn campaigns, retargeting, and video advertising tailored for chemicals. We identify the right audiences, craft compelling creative, and actively manage campaigns that turn advertising spend into measurable ROI and qualified sales inquiries.
EMAIL MARKETING
Email remains powerful when done right. HEXNET builds automated programs — welcome series, inquiry follow-ups, and win-backs — designed to nurture leads, strengthen relationships, and turn one-time chemical inquiries into repeat business opportunities.
We will learn your business intimately and produce a high-performing digital marketing strategy that delivers a substantial return on your investment.
Covalent Chemical has relied on HEXNET to help us grow and reach new customers. We look at them as a true partner.
Video: https://youtu.be/KmfXDa8uVmM
Matt Rowe - President
Covalent Chemical, Raleigh, NC
Schedule a free strategy session and let us show you some ways you can improve your digital.
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