Domenick Cilea
Domenick Cilea

Marketing Communications Strategist

Share:

Back in April, we shared the exciting news that HEXNET had partnered with UPI Global Ingredients to help usher in a new era for their brand. Today, that vision is fully realized — and on display at the NYSCC Suppliers' Day show in New York City.

The new upichem.com website is now live, powered by ELEMENT ai — our proprietary SEO platform that combines 20+ years of chemical marketing experience with the speed and efficiency of artificial intelligence. With over 5,000 ingredients in their catalog, UPI now has a modern digital foundation built to scale and grow with them.

What We Delivered

  • Complete Rebrand
  • New Website Platform
  • Video Production
  • Tradeshow Booth Design
  • Brochures
  • Business Cards with QR Integration

Our work with UPI went far beyond a website refresh. We collaborated across every touchpoint to ensure consistency, clarity, and impact. Here’s what we delivered:

Complete Rebrand:

A new logo, refined positioning, and bold messaging to reintroduce UPI as a premium boutique ingredient sourcing partner.

UPI Global Ingredients new logo, by chemical marketing agency HEXNET

New Website Platform:

Custom-built on our CMS with integrated SEO, keyword tracking, and ingredient catalog management (PIM) powered by ELEMENT ai.

AI Powered Inquiry Sourcing for Chemical and Ingredient Brands

Video Production:

Created a series of high-impact videos that provide a facility tour, snapshot of the company culture, and the company's story spanning three generations.

Video Production for Chemical Companies - HEXNET filming UPI Global Ingredients

Tradeshow Booth Design:

HEXNET designed UPI’s 2025 booth presence for NYSCC, including custom graphics, messaging, and layout to support lead capture and brand visibility.

Tradeshow Booth for chemical companies by HEXNET

Company Brochures:

Developed a collateral kit that includes new folder, 4-page company overview, and eight brochures highlighting core product lines and value-added services.

UPI Global Ingredients company brochure, by chemical marketing agency HEXNET

Business Cards with QR Integration:

Every team member now has a personalized digital presence via QR-enabled business cards linked directly to their bio on the website. And the cards are silky smooth to stand out to the touch.

HEXNET business card module CMS

Live at NYSCC — Supporting UPI at the Show

Yesterday, we were proud to be at the NYSCC Suppliers’ Day in New York City at the Javitz Center — supporting the UPI team as they debut their rebrand and new platform to the beauty and personal care world.

UPI Global Ingredients new tradeshow booth at NYSCC Suppliers Day, by chemical marketing agency HEXNET

It’s one thing to launch a project. It’s another to stand alongside your client as they showcase it to the world.

We’re grateful to the UPI team for their trust — and proud to help bring their bold new vision to life. Schedule a strategy session if you're ready to reimagine your digital presence.

Schedule Digital Marketing Strategy Session with HEXNET