Back in April, we shared the exciting news that HEXNET had partnered with UPI Global Ingredients to help usher in a new era for their brand. Today, that vision is fully realized — and on display at the NYSCC Suppliers' Day show in New York City.
The new upichem.com website is now live, powered by ELEMENT ai — our proprietary SEO platform that combines 20+ years of chemical marketing experience with the speed and efficiency of artificial intelligence. With over 5,000 ingredients in their catalog, UPI now has a modern digital foundation built to scale and grow with them.
What We Delivered
- Complete Rebrand
- New Website Platform
- Video Production
- Tradeshow Booth Design
- Brochures
- Business Cards with QR Integration
Our work with UPI went far beyond a website refresh. We collaborated across every touchpoint to ensure consistency, clarity, and impact. Here’s what we delivered:
Complete Rebrand:
A new logo, refined positioning, and bold messaging to reintroduce UPI as a premium boutique ingredient sourcing partner.
New Website Platform:
Custom-built on our CMS with integrated SEO, keyword tracking, and ingredient catalog management (PIM) powered by ELEMENT ai.
Video Production:
Created a series of high-impact videos that provide a facility tour, snapshot of the company culture, and the company's story spanning three generations.
Tradeshow Booth Design:
HEXNET designed UPI’s 2025 booth presence for NYSCC, including custom graphics, messaging, and layout to support lead capture and brand visibility.
Company Brochures:
Developed a collateral kit that includes new folder, 4-page company overview, and eight brochures highlighting core product lines and value-added services.
Business Cards with QR Integration:
Every team member now has a personalized digital presence via QR-enabled business cards linked directly to their bio on the website. And the cards are silky smooth to stand out to the touch.
Live at NYSCC — Supporting UPI at the Show
Yesterday, we were proud to be at the NYSCC Suppliers’ Day in New York City at the Javitz Center — supporting the UPI team as they debut their rebrand and new platform to the beauty and personal care world.
It’s one thing to launch a project. It’s another to stand alongside your client as they showcase it to the world.
We’re grateful to the UPI team for their trust — and proud to help bring their bold new vision to life. Schedule a strategy session if you're ready to reimagine your digital presence.