When businesses are considering a new website, one of the most common questions we encounter at HEXNET is: “Should I choose a custom website or a boxed solution like WordPress?” The follow-up concern is often related to what happens in the future if they opt for a custom website: “If we no longer work together, are we stuck with a website we can’t maintain or use without you?” These are valid questions, and we’re here to clarify why our custom solution isn’t the restrictive choice you might think.
Alternatively, WordPress is an extremely popular content management system with an ample developer pool, making it easy to find a capable replacement, if needed. There are viable arguments to justify both options.
At HEXNET, we understand the hesitation around custom platforms. It’s a significant investment, and no one wants to feel locked into a proprietary system. Let’s break down some of the common concerns about custom websites and how HEXNET addresses them to provide peace of mind for our clients.
Concern #1: Custom Websites Lock You Into HEXNET
It’s a myth that custom websites inherently “lock you in.” At HEXNET, we provide an unlimited use license for our CMS that allows you to use it indefinitely, as long as it’s tied to your domain. This means that your website is truly yours. Our license ensures that you can operate the platform on your domain, even if our partnership doesn’t continue in the future.
Additionally, our CMS is built using Microsoft’s .NET Core, a widely recognized and supported technology stack. ASP.NET applications are built on a Microsoft solution with hundreds of thousands of developers worldwide. This means you’re not reliant solely on HEXNET for updates or maintenance—there’s a vast pool of experienced developers who can step in to support your site if needed.
Concern #2: Custom Websites Are Hard to Maintain Without HEXNET
We’ve designed our CMS specifically for the chemical industry, meaning it’s user-friendly and tailored to your business needs. While some custom solutions are overly complicated, HEXNET’s CMS empowers you to manage your website independently.
For instance:
- Easily Update Content:
Add or edit product listings, upload TDS/SDS documents, and manage product articles without needing a developer.
- Straightforward Navigation:
Our interface is intuitive and built for non-technical users.
- Comprehensive Documentation and Support:
HEXNET provides detailed guides and ongoing support to help your team manage the platform.
In short, while we’re here to help, you don’t need us to perform day-to-day website tasks. The power to maintain your website is in your hands.
Concern #3: You Don’t “Own” the Website
Let’s address the question of ownership directly: You own your website.
When HEXNET builds a custom website for you, we provide an unlimited use license for your domain. You’re not leasing or renting the site—you have full ownership of it and can use our CMS on your domain for as long as you’d like.
Think of our CMS as a tool, like a piece of equipment. Once purchased, it’s yours to use, maintain, and enhance as you see fit. And if you ever decide to bring in other ASP.NET developers to modify or expand your website, you’re free to do so. The website’s code is fully accessible within the terms of the license.
Why Choose HEXNET’s Custom CMS Over Boxed Solutions?
Boxed solutions like WordPress are popular, but they’re not the best fit for the chemical industry. Here’s why HEXNET’s custom CMS stands out:
- Tailored for the Chemical Industry:
Our CMS is built to handle the unique needs of chemical companies, including TDS/SDS document management, product catalog optimization, and technical search functionality by CAS, formula, and more.
- Scalability and Flexibility:
While boxed solutions can be rigid, our platform is designed to grow and adapt with your business. Whether you’re adding new products, integrating ERP systems, or launching advanced SEO campaigns, our CMS is up for the challenge.
- SEO-Optimized from Day One:
We build websites that rank. Our custom CMS includes built-in tools and best practices to ensure your site is ready to generate inquiries and dominate search engines.
- Ownership and Independence:
Unlike some boxed solutions that require ongoing licensing fees or subscriptions, your HEXNET website is yours to keep, run, and manage.
HEXNET has been building inquiry-generating solutions for the chemical industry since 2004. Now in our 20th year we can confidently say there is no other agency in the chemical industry with the experience as us.
What’s Next?
If you’re still weighing your options between a custom website and a boxed solution, let’s talk. HEXNET’s approach to custom website development provides you with:
- Ownership of your website—no strings attached.
- A CMS that’s easy to use and built specifically for chemical companies.
- The flexibility to work with other developers if needed.
Building a website is a significant decision, but it doesn’t have to feel risky. With HEXNET, you’re investing in a platform that supports your business now and into the future.
Ready to Build a Website That Works for You?
Schedule a strategy session with HEXNET today.
Let us show you how our custom CMS can empower your business, generate inquiries, and position you as a leader in the chemical industry.
Your future website is waiting—let’s build it together.
