"Over 85% of all
web sites are initially found via search engines
- companies who use search engine optimization are
attracting more potential customers to their websites" -
Forrester Research Institute."
What is search engine optimization?
Search engine optimization (SEO) is the process
whereby web pages are optimized so that search engines
can find them and index them in their search results.
Search engine optimization involves various methods
of coding the html of a web page into a structure that
a search engine can read easily. Following the proper
optimisation methods such as correct page titles, text
links, alt tags in images, semantically correct markup
as in h1, h2 tags and above all relevant content, will
get your website listed much higher in the results
than if you simply choose to ignore this optimization
process.
Search engine optimization for your users - not for
the search engines.
Search engine optimisation should be ethical and made
for your users - ie not for the search engines. What
do we mean by this? Write your pages for your users.
If your site is about selling computers then make your
content about selling computers. Use key phrases sensibly,
add relevant page titles, headings and have your key
phrases in your links and text. Do not howevere use
any black hat techniques such as cloaking, hidden text
such as white text on white backgrounds or load pages
with irrelevant or too many key words and phrases.
This is the type of search engine optimization that
can get your site banned.
Ethical search engine optimization - the best way
forward?
Ethical search engine optimisation involves following
the guidelines set by the major search engines like
Google. Basically, ethical SEO involves
creating a proper hierarchy with text links, a sitemap
for your users (and the search engines), correct use
of header tags such as H1, h2 etc., and plenty of good
content in your pages relating to your subject. Ethical
search engine optimzation always pays long term benefits.
Unethical optimization practices may get you listedshort
term but long term can get you banned.
On page and off page search engine optimization -
what's the difference?
Onpage search engine optimisation is basically all
the items in your page that include your key phrases.
For example if your site is about stamp collecting
then your pages should contain words and phrases such
as "Stamp collecting". These should be in your page
title, headings and paragraphs. Off page optimization
leans more towards link building - ie when another
website links to your website it is loosely known as "off
page". See our link building page.
- Competitive Analysis - we perform
an extensive search to determine what sites in
your industry are in the top positions of the search
engines and determine how to position your site
ahead of them
- Website Review - we thoroughly
review and restructure your site's graphics, content
and architecture to ensure proper configuration
for the Search Engines
- Keyword Generation - we develop
keyword phrases based on information gathered during
client surveys and competitive analysis
- Proprietary Leading Page Technology - we
employ proprietary techniques to improve your visibility,
featuring your keyword phrases
- Ongoing Registration - We perform
initial registration and routine re-registrations
with multiple search engines and directories, including:
Google, Yahoo, MSN, AOL, Excite, DMOZ, and more...
- Monthly Reports - We provide
you with monthly reports detailing and explaining
your traffic and rankings with the major Search
Engines
- Maintenance and Monitoring - We
perform continual monthly reviews and adjustments
to keep your website at the top of the Search Engines
Our team can manage every facet of your Internet Marketing
Campaign for you. In addition to our Search Engine
Optimization programs, we offer custom packages including
pay-per-click and banner advertising, email campaigns
and affiliate marketing. We can create a custom integrated
web marketing program that will efficiently and effectively
promote your business and products.
Please contact
our Search Engine Optimization and Internet Marketing
team to help determine which program
is right for you or to request a custom program.
|
